The graphics designed for essential marketing collateral—such as proposals, brochures, presentation handouts and display panels—are powerful tools that should be used to reinforce the firm's professional qualifications and to make them stand out from competitors during the client's review process.  Graphics should convey strong examples of the firm's project and technical experience, and be utilized in ways that enhance the text. Page layouts must be clear and easy to follow from point to point. As the client's first contact with the proposal, a cover design should reflect the firm's understanding of the project and a commitment to the client and his specific concerns.