Your Collateral Speaks!

When you provide your target audience with information about your company, your printed or electronic material must make an immediate positive impact. Otherwise,  you risk losing the target's interest and potential purchase. The strength of your product or service information must combine fluidly with compelling graphics to be effective. Features and benefits will answer key questions and identify what the audience wants or needs. Graphics support that information with visual examples and are critical for sustaining interest. However, an innovative design is the voice that  draws your audience into the collateral. If your voice is not persuasive enough, your audience will ignore you and possibly seek your competitors to fulfill their needs.

Assuming that dynamic graphics are not significantly more difficult to produce than more traditional designs, the question of usage becomes pointed. If compelling designs can inspire your target market to identify with you and to choose you over your competitors, why would you continue to produce collateral that does not speak effectively to your audience?

The designs in this section target diverse markets with different needs and interests. Through innovative graphics, the collateral voices the idea that a unique product or service is available, one which is distinctive from competitors. They extract a positive reaction on initial viewing. These are examples of graphics that speak.