Last Word

For certain marketing projects, even the most innovative graphics will not be sufficient—on their own merits—to connect you to your target market to sell your product or services. Some projects do not require any graphics. Therefore, if you are relying on a narrative alone to speak to your audience, create one that is unique and powerful. Avoid derivative language and empty chest-thumping. Draw your audience into your narrative through a style that demonstrates your command of language and respect for your market. Use active words and dynamic storytelling. Support all assertions regarding quality and experience with specific examples. Write to prove your business' worth, not just to sell. When you create a memorable narrative, you'll make the connection you want with your audience, giving you the last word over your competition.

The articles and publications available below demonstrate the power language brings to marketing and communications publications.

Last Word