For certain marketing projects, even the most innovative graphics will not be sufficienton their own meritsto connect you to your target market to sell your product or services. Some projects do not require any graphics.  Therefore, if you are relying on a narrative alone to speak to your audience, create one that is unique and powerful. Avoid derivative language and empty chest-thumping. Draw your audience into your narrative through a style that demonstrates your command of language and respect for your market. Use active words and dynamic storytelling. Support all assertions regarding quality and experience with specific examples. Write to prove your business' worth, not just to sell. When you create a memorable narrative, you'll make the connection you want with your audience, giving you the last word over your competition. 

The articles and publications available below demonstrate the power language brings to marketing and communications publications.

 

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News Articles and Newsletters

$20 Million in Proposed Savings for NJ Schools Development Authority (126 kb)

Industrial Hygiene Services Support Major US Air Base (110 kb)

Database Services for New Jersey Judiciary (95 kb)

Ocean Counties Utility Authority Newsletter, March 2004 (404 kb)

 

Press Releases

Fort Hamilton Telecommunications Upgrade (94 kb)

Two Engineering Contracts Awarded (90 kb)

Yashica Zoomate 150 (77 kb)

 

New Business Proposal Excerpts

Underground Storage Tank Services (136 kb)

Civil Engineering Services (954 kb)

Corporate Profile (384 kb)

Executive Summary (440 kb)

 

Technical Reports

Contax N1 AF Lens System (112 kb)

Perfect Picture Camera Guide (155 kb)

 

Advertisements

Trenton's Old Barracks Museum  (54 kb)

 

 

 

 

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